“It leaves the consumer eager to learn more about the culture, norms and heritage.” Masri believes calligraphy, being a statement on its own “magnetises” those who come across it, whether or not they can read it, while Toukan describes it as “eye-catching” and “intriguing” to non-Arabs. While Arabic calligraphy may naturally resonate with speakers of the language, all the designers say they are happy to see their work attracting non-Arab clients, too. The colours of the beads are also completely customisable to the client.”Ī post shared by F M M ⭐️ ف م م is proving to be a popular service, given the power of words Toukan also personalises her Plexiglas clutches withArabic and English letters. “They are stuffed, a cloth is added for support and then the beading begins. “The embroidered letters take a lot of work, usually three to 10 hours, depending on the size that the client orders,” she says. Her patrons can customise their dresses with oversized bedazzled letters or initials, making for conversation-starters. “Being a brand that was born in Dubai, I am bound to have the language imprinted in my designs,” she says. “The beautiful language has words with such deep meanings that, in some cases, they cannot be translated – they are rooted not only in Arabs, but Muslims around the world.” Customised pieces for a personal touchĪl Mulla’s newest designs merge her trademark Arabic pop culture aesthetic with decadent calligraphy. “Anything is impactful if it connects to its audience,” says Emirati fashion designer Fatma Al Mulla, known for her bold, graphic dresses, kaftans and accessories, often stamped with tongue-in-cheek Arabic phrases. I love how traditional it is, yet it’s versatile and can easily be played around with to make it more fitting to the modern consumer.” “I believe words written in calligraphy hold powerful meaning, and the way they’re written makes it even more appealing and helps bring me closer to my roots,” says Toukan, who launched her eponymous brand in 2014. Some are adorned with the keffiyeh scarf print, while others are embellished with the word “love” in bold Arabic calligraphy – artistry that Palestinian designer Meera Toukan has always been drawn to. Head to the recently opened THAT Concept Store in Dubai’s Mall of the Emirates, and you’ll see an assortment of statement Plexiglas clutches on display. Numerous home-grown labels are weaving calligraphical strokes into everything from streetwear to statement dresses. Arabic calligraphy may be prominent on book covers and gallery walls, but the age-old art form is becoming increasingly popular among aficionados of apparel and accessories.
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